Crafting a Playful Brand Identity for Pet Snacks

Project Overview

Acme Corp approached Vebora with a vision to refresh their brand identity using custom-made illustrations. Their goal was to move away from generic stock visuals and establish a more human, memorable, and engaging presence across their digital platforms.

Scope of Work

We began with a deep dive into Acme’s brand personality and audience to define an illustration style that felt authentic and approachable. From there, we designed a cohesive illustration system tailored for web, social media, and marketing use. The scope included:

• Style direction and moodboarding
• Custom character and scene illustrations
• Web visuals, onboarding screens, and iconography
• Implementation guidelines for consistent future use

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Outcome

The new illustrations helped transform Acme’s brand experience. Visitors immediately recognized the personality behind the visuals, leading to stronger engagement and trust. As a result:

• Website bounce rate dropped by 28%
• Time on page increased by 45%
• Acme received positive feedback from both clients and partners for the brand’s fresh new look
• The visuals are now core to Acme’s communication and storytelling strategy

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